MH Mall - Creating a New World of Retail & Entertainment in Northern Shenzhen

2015.09.25 Soft Opening

Joined hand-in-hand with Longhua Shopping Festival + Fashion Automobile Week

MH Mall will commence its soft opening and welcome the public on 25 Sep 2015. As the shopping mall with the largest expected traffic volume opening in Shenzhen this year and the iconic integrated commercial complex in Longhua New District and Guanlan Town, MH Mall gathers much attention and anticipation. During its soft opening period, MH Mall will serve as the main venue for the 2015 Longhua Shopping Festival and the Fashion Automobile Week, bringing to the public an all-encompassing carnival that offers dining, leisure, retail and entertainment experiences.

Mission Hill Centreville is a 520,000m2 integrated international urban “HOPSCA” complex with RMB 5-billion investment by the Mission Hills Group. MH Centreville is located in the beautiful National 5A Tourist Attraction – Mission Hills Resort – Shenzhen with the Mission Hills Eco & Sports Park just across the road. It is the first in China to introduce the concept of "Retailtainment" to the public, offering a new retail, entertainment, and interactive consumer experience. MH Centreville encompasses MH Mall, MH Maker, Hard Rock Hotel, MH5 International Office Building and others.

New Retailtainment Experience

MH Mall is designed and built to be a different kind of retail and entertainment complex to your traditional ones. MH Mall is the first to introduce the concept of "Retailtainment" in China, disrupting the passive unidirectional shopping experience that currently exists. It brings to the public four core elements – entertainment, F&B, retail, art & cultural with the entertainment and F&B elements accounted for 60% overall - currently the highest proportion of any shopping mall in Shenzhen.

Another innovation from MH Mall is the introduction of an integrated art & culture maker space – MH Maker, which will be unveiled in 2016. It brings together hand-made brands and makers from China, Hong Kong and Taiwan, attracting a community of art & culture makers, hand-made crafts professionals, free-lance designers and bespoke maker brands and creating the most distinctive third-generation art & cultural maker space in Southern China.

International Sports and Entertainment Giants

MH Mall proudly presents to the public internationally renowned Sports and Entertainment brands, including Orange Sky Golden Harvest IMAX Theater, Ice Castle International Ice Skating Training Center, Dinghong (Brunswick) Bowling Alley and BuddyLand 3D Paradise and others. This will be the first time for Ice Castle and BuddyLand to enter the China market and the first time for Dinghong (Brunswick) to enter the Southern China market.

Not-stop Entertainment

Starting from its soft opening, MH Mall will offer a series of fun-packed activities for the public making MH Mall the ideal weekend get-away and leisure destination. In addition to Longhua Shopping Festival and Fashion Automobile Week starting on 25 September, there will be a Bank of China 10k run and a fun and loving dating event in collaboration with Shenzhen TV in November, the International Travel Festival, an International Balloon Parade Carnival – the first in China and a New Year's Eve Music Festival in December amongst other heavyweight entertainment activities.

In 2016, MH Mall will start on a high with the MH Sports Festival and the Lantern Festival in January and the Chinese New Year period, bringing to the public a variety of fun, sporting and cultural activities with international and diverse partners. We aim to make MH Mall the iconic leisure and entertainment hub in Shenzhen.

Global Model of Smart Urban Complex Award

MH Mall brings to the public a unique smart retail experience in partnership with the global IT giant – IBM. With the use of effective and trending technologies, MH Mall is able to effectively manage and analyse its daily operations and also to enhance the consumer experience with useful and time-saving features. This is the first such smart commercial complex in Great China by IBM.

MH Mall has recently been awarded the “Global Model of Smart Urban Complex Award” by the Global Forum on Human Settlements (GFHS) in conjunction with the United Nations, also known as the "Oscar of World Human Settlements".

Smart Retail Experience

With MH Mall Mobile App, consumers can find shop directory, promotions & discounts, ongoing events & activities etc. hassle-free. With our precise indoor positioning system, consumers can conveniently and accurately navigate to their favourite shops and restaurants with just their mobile.

MH Mall has also tailor-made an Indoor Child-loss Prevention System, aiming to give parents the peace of mind while shopping at MH Mall. With a pair of smart wearable watches and the MH Mall Mobile App, parents can accurately track the whereabouts of their children. Warnings and vibration notifications will be sent to the parents and the Customer Services Centre when a child is outside the safety distance from the parents or outside the confine of MH Mall. The MH Mall indoor positioning system offers brilliant accuracy to within 3m.

MH Mall Mobile App can also help you with the long-standing annoyance when it comes to eating at popular restaurants – queuing. Consumers will no longer need to physically queue up in front of a restaurant with MH Mall mobile app. They can simply join the queue via their mobile and continue on with their shopping. The system will notify the consumers ahead of their estimated seating time so they can enjoy a stress-free dining experience at their favourite restaurants.

Forgot to bring out your VIP Membership card at MH Mall? No problem! With MH Mall Mobile App and MH Mall WeChat, members can register or link up their membership account on their mobile and start using it as their Membership card and enjoy the benefits of being a member, such as collecting reward points and using vouchers that are exclusive to them.

Southern China's first LEED-certified Shopping Mall

MH Mall is also the shopping mall to be certified by LEED, a green architecture award by the US Green Building Council (USGBC). LEED certification is considered by many the most influential, prestigious and comprehensive green architecture certification.

In addition to being LEED-certified, MH Mall also insisted on satisfying the National Green Award criteria in China. It will make MH Mall the first integrated commercial complex in Shenzhen to be certified by both standards.

MH Mall Website